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Kay Jewelers Barfaroma

Sun, 02/10/2008 - 14:51
Submitted by Carlin Ross

Has anyone seen that Kay Jewelers Valentine's Day commercial where the boyfriend gives her her gift, she opens it and it's her childhood jewelry box (the one with the ballerina) with diamond earrings inside. She exclaims that she had the same jewelry box when she was little and he tells her that it's the same one - THAT HE GOT FROM HER MOTHER.

OMG! Why do I have such a strong reaction to this commercial. It makes me violent. I want to puke.

Am I just jaded? cynical? Does it drive anyone else crazy? I need to know that I'm not alone.

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LOL I clearly remember that

Wed, 02/04/2009 - 17:10
Jane Tyler - Men's Necklaces (not verified)

LOL

I clearly remember that TV ad. It's just plain cheesy and hilarious at the same time. Sometimes, we really need that kind of ads on TV. You know, just to jolt you at your seat from time to time. Haha!

Sun, 02/10/2008 - 18:16
kayten

Ha ha, I skip over commercials, but I would ALWAYS be wary of any guy who is in collusion with a girl's mother. It smacks of TomKat weirdness.

I'm starting to resent Valentine's Day. I used to love it just for an impromptu message - the one day when you might find the balls to wink at a guy you work with or send an anonymous love note - but the merchandisers have turned it into The Holiday with Expectations of Epic Proportions, and even guys who could have been sweet on the original V-Day are turning on it and running into hiding until the 15th. The only thing that seems to bring them back out again is the knowledge that Steak and BJ Day (steakandbjday.com) is a mere month later.

Sun, 02/10/2008 - 23:01
eleni223

something always bothered me about that commercial, but I just wrote it off to the fact that she gets so excited over those $199.00 "diamond" earrings.....
I think it's suppose to come across as sweet and sensitive....he goes to all the trouble of getting her favorite jewelry box from when she was a child. Poor men...damned if they do and damned if they don't.

Hey Cbitch..all eyes are on DC/Maryland/Va this tuesday....we'll see.

Mon, 02/11/2008 - 05:01
cuntlicker

There was one I saw on the tele at the pub today when things died down a bit. I couldn't hear most of it, but some guy gets his woman a necklace or something from Kay, and she gets all happy and gives him a kiss. Meanwhile this little kid in the background with his coloring book is watching the whole thing, and goes up to his room, grabs a little white box, and writes Kay on the top, and takes it over to some little girl's house. She pulls out a yarn necklace with a paper heart bordered with sparkles, then gives the kid a kiss.

My reaction: Wow... they took the original sentiment (ie: expressing your feelings with a personal gift from the heart) and completely twisted and corrupted it to sell overpriced jewelery.

Actually, my gf is kind of pissy right now because she wants me to buy her something and I said no. (She actually suggested that I pay for her new contacts as a V-Day gift... wtf?) I don't buy into the valentine's stuff anymore. If I'm going to do something special for someone, it's going to be something that actually expresses how I feel. Any jackass can go to a store and buy something. That isn't special, and the only thing it 'expresses' is that you acknowledge the commercial expectations placed on you by society on arbitrary holidays.