Betty Dodson with Carlin Ross
Better Orgasms. Better World.
This week, Germany is releasing a new ad that may sway viewers to protecting themselves when they engage in highly "risky" sexual activity. The advertisement in question features a man and a woman having very hot sex in a bedroom. As they reach an orgasm, the man is revealed to be Adolf Hitler. At the end of the commercial, the slogan, "AIDS is a mass murderer" appears onscreen.
I don't know about you; but, AIDS was far from my mind. In fact, I was pretty aroused by watching Hitler bump and grind with his sweaty, lustful lover (Who looks Jewish, by the way). Obviously, by giving AIDS a sinister face (who better than Hitler?), audiences won't act impulsively in steamy situations. But, AIDS is a disease, not a human being bent on annihilating an entire community based on their ethnicity. Consider if Hitler was shown with a condom. What if Trojan sponsored this campaign for safer sex?
Simply put: I wish that organizations like The Regenbogen Association (the German coalition that sponsored the ad) would approach topics such as these as informational without launching the "scare" tactic. But, one of the many ways we tackle sexual issues is by eroticizing what we fear most. In this case, they taint an otherwise harmless and healthy sexual act with a notorious image. Unlike their recent statements, it doesn't educate or provide any alternatives for the audience.
What do you think? Are you turned on by this Hitler? Does it send the right message?
Erm, I'm not really that
Erm, I'm not really that turned on by it, no. I could never be turned on by man with that ridiculous looking moustache : )
I also notice how you use
I also notice how you use the words "harmless" and "healthy" to describe the sex act. The whole point of this ad is to convey the message that in a number of cases, sex is anything but harmless and healthy. It can, evidently, lead to sinister consequences.
You're right... I say
You're right... I say "healthy" and "harmless" because this ad doesn't differentiate between harmful and harmless activity. We don't know if this couple put on condoms or not. We don't know anything more about the AIDS virus itself (stats about the percentage of unprotected heterosexual relations that result in one or more partners contracting the disease, for example). We don't even know how AIDS acts as a "mass murderer". All we know is that this lady is having sex with Hitler. And Hitler has AIDS.... because it's Hitler?
It's a scare tactic. There's nothing more this ad has to offer other than to instill fear in our own sexual practices, a practice that looks pleasurable and fun. if anything, it's exploiting what could be a harmless sexual encounter by offering no other alternatives.
You're right... I say "healthy" and "harmless" because this ad doesn't differentiate between harmful and harmless activity. We don't know if this couple put on condoms or not. We don't know anything more about the AIDS virus itself (stats about the percentage of unprotected heterosexual relations that result in one or more partners contracting the disease, for example). We don't even know how AIDS acts as a "mass murderer". All we know is that this lady is having sex with Hitler. And Hitler has AIDS.... because it's Hitler?
It's a scare tactic. There's nothing more this ad has to offer other than to instill fear in our own sexual practices, a practice that looks pleasurable and fun. if anything, it's exploiting what could be a harmless sexual encounter by offering no other alternatives.
"Illusion is the first of all pleasures" - Oscar Wilde
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