Betty Dodson with Carlin Ross

Better Orgasms. Better World.

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The University of Rochester study, published in a psychology journal, supports other evidence linking the colour to attractiveness.  Men said they would spend more money on a woman pictured in red, compared with the same woman wearing a blue shirt. Experts say that red signals ovulation or attractiveness in other species.

The researchers say that their study is clear evidence that the colour red makes men feel more amorous - even if this is only on a subconscious level. Their volunteers were told they had $100, shown the picture of their "date", then asked how much of that money they were prepared to spend. On average, wearing red meant a more expensive night out, and in general, a higher rating of attractiveness. [BBC] I never where red